Product scenting
If you can point at it, we can scent it. Whether you are looking to scent your own products or interested in our scented printed materials, product scenting is a cost-efficient way of amplifying your offering.
In a study by The New York Times, 81% of consumers showed a preference for products they could smell as well as see.
Tamar Charry, N.Y. Times News Service "Marketers Hope to Win Customers by a Nose with Use of Scented Ads." The Oklahoma City Journal Record (July 11th, 1996).
Only one car manufacturer claims not to utilise artificial scents. All the others proudly incorporate complex scents of fine leather, precious woods and general ‘new car smell’ into their vehicles, whether by working it into the materials or spraying it under the seats. It obviously works, as studies show that 86% of Americans and 69% of Europeans consider scent to be a deciding factor when purchasing a new car.
