Cross Country Trains: Clean advertising
Cross Country Trains worked with Curb to design and execute a highly innovative and original Clean Advertising campaign aimed at students in Central Manchester.
The campaign focus was used to promote a competition where by if you nominated one of your friends via a facebook entry page as a miser with money along side an example of they’re worst cheapskate moments you could win travel vouchers and 1st class tickets to be used at your leisure for you and your friends.
The Clean Advertising executions were placed on the pavement around fake adhesive penny stickers asking if your mate was ‘cheap enough‘ to stop and pick the penny up.
Along side the Clean Advertising brand ambassadors were present at the location giving out branded beer mats which as well as the Clean Advertising included the web links for the competition Facebook page (facebook.com/cheapskatemate)
