IKEA: Chalk advertising
IKEA Southampton asked Curb to help direct footfall from the City centre to the store around the festive period and that is exactly what we did! Working along side Southampton Council we placed fully legalized, pantone matched Bio Chalk Adverts on the pavements and walkways of the city letting the good people of Southampton know where they had to go. The adverts included incentives that could be redeemed when footfall entered the store and IKEA were thrilled with the results!
From start to finish Curb delivered on a media that is designed to drive footfall through the doors of our store, we were thrilled with colour and the clarity of the Bio Chalk Adverts and we wouldn't hesitate in repeating a campaign again
Rob Cooper
IKEA Southampton
