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KIA: Clean Advertising
Working with KIA, we are delivering over 750 clean ads nationwide in what will be one of the biggest clean advertising campaigns ever conducted. Visit shapeyoursoul.com for more information.
From an ROI perspective the Kia clean advertising campaign was hugely successful, ensuring over 4,000 people registered with KIA's online competition at www.shapeyoursoul.com. In a campaign where driving people to the microsite was the focus of our activity, the clean ads delivered over 134,000 visits to the website in the two and a half weeks it was live.
In early 2009, Kia Motors worked with CURB to execute the country’s largest ever clean advertising programme, which formed part of an integrated marketing campaign to generate buzz and excitement ahead of the UK launch of the new Kia Soul.
From the offset, CURB approached the brief with creative flair and professionalism. They were helpful and honest when planning designs and advising on locations and embraced our ambitious plans for 650 clean ads in six separate cities with enthusiasm. CURB was determined to deliver a successful, high quality campaign that was in tune and perfectly complimentary to the entire scheme of our Soul launch activity.
Sue Mulcaster, Kia Motors UK.
