Nokia at Cannes Lions: Natural Experience and Sand Bar
At this years Cannes Lions Festival Nokia hosted the main space at the Young Lions Zone as well the Official Cannes Young Lions beach party. This is CURB's second time working for the technology giant who has sustainability at it's heart. We created an immersive English country garden with an abundance of seating for the Young Lions to enjoy the Masterclass speakers - this instillation was in place for the duration of the festival. The second part to our natural engagement was a giant branded full service sand bar at the official beach party.
Nokia: Chalk advertisting
CURB gets in the festival vibe in 'The Green Zone' for Nokia. The mobile giant has always been a market leader in sustainable development and recycling so it was an obvious relationship to work with Curb to create floor and wall messaging and Windows 7 codes in and around the city of Austin, Texas. Our bio-chalk formula is designed to stay down up to 3 months through rain and extensive footfall without coming off.
We came to Curb looking for clean graffiti solutions help communicate Nokia's partnership of the SXSW Green Zone. The Curb team came up with an awesome set of bio paint stencils that they turned around within a very short deadline. They then sourced an artist to do the work who was absolutely fantastic and went out of her way to help make the work as good as she possibly could. We'll use Curb again.
Patrick Charlton – Senior Creative Producer at 1000heads (Nokia's WOM agency)
