STA Travel
A 40 site campaign around the north of England. The campaign was to highlight STA’s 'monster' round the world holidays. The campaign consisted of 2 metre stencils of huge 'monster foot prints' which were placed around universities and student hang outs. The result was that STA had a significant increase in the number of enquiries specifically for their ‘Monster’ round the world trips. Infact a few weeks after the campaign STA removed the campaign from their website as ticket sales had been fulfilled.
Giant monster footprints on the pavement certainly had the desired effect of directing a significant level of traffic to our website and ultimately resulted in an increased take up of our monster round the world trips. Thanks for all your help.
