The Regents Theatre - Clean Advertising
CURB worked with the Regents Theatre in Stoke to help raise awareness of the upcoming performance of West Side Story. Over 30 clean adverts were laid in high traffic areas around the city. This clean advertising technique which had never been used in Stoke before put The Regents Theatre and the West Side Story right at the feet of everyone they wanted to target.
Nobody had seen ‘clean advertising’ in Stoke-on-Trent before so it really got people talking. Plus it’s better for the environment than handing out leaflets or writing to people.
Richard Leigh (Assistant Marketing Manager)
The Regent Theatre
