The Tennis Foundation - Clean Advertising
Working with the Tennis Foundation (The charitable arm of the Lawn Tennis Association) and their agency All About the Idea, CURB helped plan, strategize and deliver the second largest clean advertising campaign ever delivered. Hundreds of clean ads were placed in over 18 locations across the UK for the start of the Wimbledon Championships around the stadium and live BBC screens showing the event nationwide. The campaign to help launch www.eparktennis.com (a brilliant drive to get young people playing tennis in their local area), was delivered seamlessly in a total of less than 5 working days. High footfall areas immediately around the individual screens were targeted and adverts placed to ensure the maximum amount of exposure before fading by the end of the tournament.
The clean ads not only acted as awareness raisers in the form of a male and female tennis player but also as effective directional signage, helping people all over the country find their own local Henman Hill! For more images from the campaign please visit our gallery.
The results were better than expected and the adds looked fantastic. They have tons of impact and were very noticeable. They were professional, understanding and good with the brief. They also worked intelligently doing things that were not asked for, but were needed in the locations to get the most out of the campaign. I would not hesitate to use them again or recommend them.
Tom Tuke-Hastings
Director, All about the Idea.
