Haagen Dazs - Snow Storm
An impromptu Snow storm in Central London? Making a wish was Snow Problem for Curb's project with Haagen Dazs. Working with a world leading premium ice cream retailer to deliver a snowscape campaign in a high footfall area may be daunting to some agencies but for us Natural Media experts here at CURB it is what we do best. We were set the task by in partnership with Haagen Dazs' leading charity, the Make a Wish Foundation, creating an environmentally friendly snowscape at the Haagen Dazs Café in Leicester Square.
The result was an attention-grabbing and buzz-creating snowscape campaign that caused passers by, tourists and ice cream lovers to dig deep and donate to the foundation. Of course, the offer of free samples of Haagen Dazs only helped to sweeten the deal and raise money for the charity. The campaign was a success, with over two hundred snow - loving passers by at the event in the space of one hour.
The 'Snow Scape' was a really nice addition to the Haagen-Dazs 'Make-A-Wish Come True' charity campaign launch. It drew attention from passers-by and CURB successfully battled with the strong wind, helping us get some fantastic press shots. Thanks again!
Marita Upeniece
Staniforth
