Nokia
Nokia approached us to help launch their new free GPS service. They wanted an exciting engagement tool that would create awareness, drum up publicity for the launch and that was a little bit different. This was the perfect brief and gave us something to really get out teeth into! We came up with the idea of creating Nokia clouds shaped as arrows that were released into the sky of the West End. This campaign resulted in huge amounts of press coverage and got everyone talking about the Nokia clouds. Exactly what Nokia were after! You could say they were on cloud 9!
