Cancer Research - Clean Advertising
Working with the team at Cancer Research CURB delivered a campaign across Manchester to help launch and raise awareness of Shine a brilliant new event happening next year.
The Shine event will consist of a night time walking marathon to raise vital funds for our research and bring hope and light into the lives of those affected by cancer. As part of their fundraising, walkers will be able to raise money for a particular cancer that means something to them. Cancer Research UK funds research into all types of cancer and this is wonderful way of making Shine even more personal and relevant for everyone taking part. To find out more about this wonderful event visit: www.shinemanchester2010.org
This was the first time Cancer Research UK had used clean advertising for any event campaign and we are delighted with how effective it has been. We wanted to try a different type of format to create interest in our new event and the pavement art lent itself to being fresh, creative and also added to the intrigue we needed for the teaser part of the campaign. Thank you to all at Curb!
Jennifer Hobson,
Regional marketing and communications manager
