Legoland California - Seatagging
Hello America!! Our first job stateside was with Legoland California, part of the Merlin entertainment group. The guys as Legoland were looking for a fun and effective way of launching the new Sea Life shark exhibit. Having heard about the amazing job done in London by the CURB team, the Legoland family asked us to help bring the seatagging media to the USA. Alongside the newly formed CURB US team they hit San Diego armed with the seatags to generate some buzz and make people smile. The campaign was a huge success and created a brilliant start to CURB's expansion into the USA.
We are absolutely thrilled with the sea tagging results … it was such a fun and unique promotion and got a lot of attention! You guys are brilliant!
Beth Downing, Media Relations Representative
LEGOLAND® California Resort
