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Nexus - Clean Advertising
The wheels on the bus go.....wherever you need to by using how2get2.co.uk! Tyne and Wear Passenger Transport Executives Nexus got CURB onboard to raise awareness of their new public transport information website: how2get2.co.uk.
The target demographic was 16-19 year olds in further education, and thus the adverts were placed strategically around bus stops, colleges and high footfall student travel locations. The campaign destinations were Newcastle, Sunderland, Gateshead and North & South Shields.
Another example of highly targeted and effectively placed Clean Media! Please mind the doors when exiting from this summary.
Using CURB’s clean advertising was a great strategy for our client, who wanted to create a buzz and drive students to their website. The novelty of the clean advertising was a perfect fit for this young, hip, urban market. CURB were very helpful from the start, offering advice on how to get the most of our stencil execution and worked with us at every step to ensure the campaign was a success.
Kristen Hall
Media Executive handling Nexus
Mike Lynch Advertising
